Public Relations Plan
This week I chose to discuss public relations. Public relations are very important in education because most of your time is spent interacting with students, parents, teachers, and administrators. Here’s what the Public Relations Society of America (PRSA) states that “Public relations is a strategic communication process that builds mutually beneficial between organizations and their publics.”
Since school leaders have such a pivotal social role in their local communities, they are in an excellent position to encourage progress and meaningful change (Whitehead, Jensen, Boschee, 2014). To improve our communication with our stakeholders, I would first incorporate using social media in our schools. Beginning creating a Twitter, YouTube, Facebook, email, and blogs accounts whereby all personnel are kept update to on school’s events. Training will be conducted in teams using the Personal Learning Network, (Sheninger,2014). The essence of the PLN and collaborative is increased exponentially because of the individual members networking through collaborative technology platform, the is what (Jacobs, 2009). It’s important that educators are effective in being able to communicate with the stakeholders and have transparency, flexibility, and honesty (Sheninger,2014).
That is why my plan will be available to all stakeholders in the district. A monthly report will be given through the district newsletter that can be viewed from the school website (Sheninger, 2014). The reason we will use Facebook is to share current activities happening in the school, such as teacher of the year, student of the month posts and awards. The Twitter post would be for teachers to share different techniques they have implement in their classrooms to assist students with learning. Leaders can use Twitter also to send out meetings reminders to (Parent -Teacher Organizations/Association, Athletic Booster). (Sheninger,2014, p.80).
One reason to integrate social media into the educational world is to improve communication with your stakeholders. Social media apps and resources have provided educators with a lot of options when communicating with their stakeholders. (www.edsocialmedia.com) Sharing of this information is free and you can access it from anywhere. Sheninger (2014) indicates that the time is now, social media provides many free tools that leaders can incorporate into their communication plan (p.78).
Another form of social media is Upstream. Upstream media provides parents, grandparents, friends, and others with a visual media stream. This service is free. When incidents occur whereby families and frees are unable to travel they can use this free service to view graduations, plays, and musical concerts. I will continue to want to have face to face interaction with my stakeholders.
Social networking provided stakeholders with the information quick. Whereas, it can sometimes provide unreliable and false information it is not updated. Students who use social media can think critically about issues and are creative in using it. There are several news reports whereby students have fallen or became victims of bullying. Today, parents and non-parents are interested in knowing where their tax dollars are being spent. They are inquiring about the quality of their children’s education.
In conclusion, we must incorporate technology in our public relations whereby all stakeholders will have a means to access it. Technology provides educators effective ways to teach and reach different types of students and it’s a way of bonding with all stakeholders.
Proverbs 1:2-5 states that “To know wisdom and instructions, to understand words of insight, to receive instruction in wise dealing, in righteousness, justice, and equity, to give prudence to the simple, knowledge and discretion to the youth-Let the wise hear and increase in learning, and the one who understands obtain guidance.”
Caylor, B. (2016). Exploring social media. Retrieved from November 16, 2016.
Sheninger, E. (2014). Digital leadership: Changing paradigms for changing times. Thousand
Wynn, R. (2016). Five things everyone should know about public relations. Retrieved
November 14, 2016 from www.forbes.com.
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